Mastering fashion marketing marki Bloomsbury publishing promocja 2024

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Parametry

Producent:Bloomsbury Publishing
Kategoria:Biznes, ekonomia
ISBN 9781403919021
Oprawa miękka
Autor Tim Jackson, David Shaw
Wydawnictwo Palgrave Macmillan
Ilość stron 240
Rok wydania 2008

Opis

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.