ISBN: 9780955886027
\nThe Marketing Director\'s Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing...
ISBN: 9780955886003
\nA unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable
ISBN: 9780955886041
\nThe Marketing Director\'s Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new...