ISBN: 9781403919021 Oprawa: miękka Autor: Tim Jackson, David Shaw Wydawnictwo: Palgrave Macmillan Ilość stron: 240 Rok wydania: 2008
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much...
ISBN: 9781563677380 Oprawa: miękka Autor: Marianne Bickle Wydawnictwo: Fairchild Books Ilość stron: 352 Rok wydania: 2010
Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use...