ISBN: 9781119145875 Oprawa: twarda Ilość stron: 224 Rok wydania: 2016
The most researched, documented, and comprehensive manifesto on experiential marketing.§§As customers take control over what, when, why, and how they buy products and services, brands face the...
ISBN: 9780470504543 Oprawa: twarda Ilość stron: 320 Rok wydania: 2010
NAMED BEST MARKETING BOOK OF 2011 żeby THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of...
ISBN: 9780470773147 Oprawa: twarda Ilość stron: 382 Rok wydania: 2008
\nThis book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the mos
ISBN: 9781119965169 Oprawa: miękka Ilość stron: 424 Rok wydania: 2012
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed...
ISBN: 9781119782100 Oprawa: miękka Ilość stron: 432 Rok wydania: 2021
Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll...
ISBN: 9780470767597 Oprawa: miękka Ilość stron: 432 Rok wydania: 2010
Featuring 25% new and updated content, Fitness For Dummies, 4th Edition, delivers the latest and greatest in get-fit information. With the help of fitness professionals, readers can learn to set, and
ISBN: 9780470511985 Oprawa: miękka Ilość stron: 414 Rok wydania: 2008
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a...
ISBN: 9781119183174 Oprawa: twarda Ilość stron: 288 Rok wydania: 2016
Apply software-inspired management concepts to accelerate modern marketing§§In many ways, modern marketing has more in common with the software profession than it does with classic marketing...
ISBN: 9781119990925 Oprawa: miękka Autor: CAIN, NICK Wydawnictwo: WILEY(DUMMIES) Ilość stron: 408 Rok wydania: 2011
If you're new to the sport or you feel you could sharpen up your knowledge of the game, this guide is for you. Inside you'll find easy-to-understand advice on the basic rules and pitch...
ISBN: 9781119217138 Oprawa: miękka Ilość stron: 640 Rok wydania: 2016
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been...
ISBN: 9781119341208 Oprawa: twarda Autor: Kotler, Philip Wydawnictwo: John Wiley & Sons Ilość stron: 184 Rok wydania: 2018
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written aby the world's...
ISBN: 9781119390053 Oprawa: twarda Autor: Corey Debra, Elliott Glenn Wydawnictwo: Wiley Ilość stron: 272 Rok wydania: 2018
The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best...