Książki Macmillan Education Uk promocja 2020
ISBN: 9780333984314
This new edition examines the economics of health care systems in a non-technical manner. It is written in a highly accessible manner for economists and non-economists alike. It is very timely and...
ISBN: 9781137025821
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but...
ISBN: 9781403919021 Autor: Tim Jackson, David Shaw Wydawnictwo: Palgrave Macmillan Ilość stron: 376
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much...
ISBN: 9781352001112
Market information is critical for any organisation to meet their strategic goals, and this textbook equips students with the necessary skills to undertake market research themselves or manage and...
ISBN: 9780230249875
Whether it's understanding how a player copes with the pressures of taking a penalty, or how a coach motivates their team, sport psychology helps us to get into the athlete's mind. In this...
ISBN: 9781137559258 Autor: Mark James
Sports Law provides a comprehensive overview of the ways in which the law has impacted on how sport is played, administered and consumed. The author writes in a clear and engaging manner, tracing...
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