Książki Palgrave Macmillan promocja 2020
ISBN: 9781137276940 Autor: Lowe, Norman
The fifth edition of this bestselling book is for school and college students taking courses in Modern World History and for undergraduates in History and International Relations. It is a complete,...
ISBN: 9781137539267
This book explores domestic opposition to formal US military bases in Latin America, and provides evidence of a growing network of informal and secretive base-like arrangements that supports US...
ISBN: 9781137584397
This book brings together§leading scholars to analyze political marketing in the context of the UK 2015§General Election. Election campaigns represent a time of intense marketing, including:§the...
ISBN: 9781137028679
Anti-slavery colonies - settlements for freed slaves that were intended to prevent the slave trade in West Africa - were established by both American and British societies. Although they...
ISBN: 9781137340689
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on...
ISBN: 9780230521247
The 2004 and 2007 enlargements pushed the EU's external border further east as well as closer to unstable areas in the western Balkans. With future enlargements unlikely in the short-term, the...
ISBN: 9781137326126
This book explores the idea that self-knowledge§comes in many varieties. We "know ourselves" through many different methods,§depending on whether we attend to our propositional attitudes,...
ISBN: 9781403942838
Through an integrative framework developed aby the authors and drawn from international political economy and corporate strategy literature, this book examines the interface between public policy...
ISBN: 9780230608993
This political analysis of Harry Potter uses the beloved wizarding world to introduce readers to the equally murky and intimidating world of politics. Rowling\'s work provides us with entries...
ISBN: 9780230391178 Autor: Soderman, Sten
What can football learn from business? What can business learn from football? And how can business implement these practices? Sten Soderman describes and explains how organizations such as football...
ISBN: 9780230219588
This new edition includes 4 new chapters which update the text to cover the final 3 books, and different media adaptations. It discusses }Harry Potter{ in terms of class and race, gender and...
ISBN: 9780230521063
The CIS, the EU and Russia focuses on the challenges of integration that face countries in the post-Soviet space, in particular Russia, Ukraine, and Belarus. The book explores these challenges and...
ISBN: 9781250081407
This New York Times bestseller is a first-hand account of the lives of captive killer whales żeby a former senior SeaWorld orca trainer and the star of the hugely popular documentary Blackfish.
ISBN: 9780230229204
Now that every politician is calling for Keynesian remedies isn't it time for you to learn what Keynes's analysis is all about? The current global economic crisis has been caused żeby the...
ISBN: 9781137462923
Adaptive Marketing is a new approach to leveraging real-time data that enables organizations to rapidly change to become more competitive and successful. Such accelerated change is more imperative...
ISBN: 9780230576575 Autor: Bertil Hulten Niklas Broweus Marcus Va
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in...
ISBN: 9780230227811
Shows the role of historians in making 'Dominion' status, which combined autonomy with unity and provided the peaceful route by which Canada, Australia and New Zealand gained their...
ISBN: 9781349221356
Few attempts have been made to arrive at a sober assessment of Tolkien's achievement as a literary artist, and even fewer to define a place for him in twentieth-century literature. This book is...
ISBN: 9780230280229
Bringing together cases written by experienced leadership and executive coaches from all over the world, thisbook explores the most demanding and challenging situations they have faced in their...
ISBN: 9781137437426
The expansion of outsourcing and offshoring, and the emergence of new sourcing models are challenging existing management practices. It has become increasingly important to understand the...
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